Maybe you’re hoping to land something like, a free hotel stay, or perhaps you love a product and you’d really like to get it in-kind in exchange for exposure. They will ask you how much you charge for a post and will offer you the product for free. Welcome to my blog! I’ve had brands ask me to post in 3 days about a brand’s products and I have to turn down the campaign – even if it’s paid. When you say no to one opportunity, you’re creating space for other opportunities to come your way. Log in, Hi, I'm Alexa! Before you get too excited, there are a few factors to consider before accepting a brand collaboration. Either way, you need to decide whether or not that campaign is a good fit for you. I wanted to share this story because I want to remind other bloggers and content creatives out there that it’s OKAY TO SAY NO. Thank you so much for sharing these tips! I can't even begin to explain how … I was trying to build my Instagram and credibility with brands. The response you’ll … In 2016-2017, I pretty much said yes to every brand collaboration that came my way. A collaboration email hence is something that you should know of. You wouldn’t actually use the product the brand is offering you. If you had told me a year ago that I would have turned down a $4,000 brand collaboration, I wouldn’t have believed you. Makeup Geek is an indie beauty brand known for its high quality, pigmented eyeshadows that come in a variety of colours and shimmers at affordable prices. GIVE AN EXAMPLE HERE. A by-product of saying “no” is that it often results in lengthy conversations, anger, and escalations. Brands I Have Had A Successful Brand Collaboration With. If you have a positive experience with one brand, they may recommend you to another brand or consider a long-term partnership. I responded with my thanks (trying to hide my surprise for the simple request, I mean really!) campaign doesn’t mean the brand campaign is going to be worth your time. My name is Emma. The brand’s values do not align with yours. Don’t let anyone take you for a ride with it. Hi there! At first glance, ultra-luxurious fashion house … That may not be worth it for $100. Synonyms for Collaboration (other words and phrases for Collaboration). You've received your first email from a brand and they want to work with you! Enjoy the benefits of brand partnerships There are a couple major points I want to emphasize before I get started. You have already tried products from the brand & are a fan of them OR you haven’t tried them yet but are a fan of what they do (it’s okay if you haven’t tried the products yet, just try them & make sure you like them before posting about them). Think of it this way–no brand is going to be upset about the possibility to get some free publicity! Let’s explore six of the most common types of collaboration tactics – for example’s sake, let’s say you’re a luxury beach hotel trying to tap into the millennial market, and you’ve (wisely!) This is why niching down is so important! When it comes to working with brands as a blogger, there’s 2 ways you can land a collaboration. There’s something special about the collaboration between bloggers and the brands they love. When you do find a brand that makes sense to align with, make sure that you always operate from the mindset of value. would have extended over a two month period. The brand reaching out to you. It is the modus operandi when two companies formulate a mutual alliance to work together creating a … I love working with great lifestyle, … If they’re timeline can’t be adjusted, it’s okay to pass up working with the brand. Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. Brand collaboration has become an increasingly popular way to supercharge innovation. You can get collaboration email example online to check out how it is written. The brand is relevant to your personal brand & niche (example: I am a healthy lifestyle blogger, you’ll never catch me working with McDonald’s). You’ve committed to too many brand collabs within the same timeline. Sometimes you need to be flexible with your needs in order to enable collaboration. It boils down to which brands. to the brand outweighs the budget, Amidst our flooded inboxes, there are a few brand proposals you’ll accept and many more that you’ll decline. Not quite… For every 10 people you email asking to do a collab, expect about 10% to respond. The brand is offering a fair payment for the required content. Send a perfect collaboration email. How To Get Brand Collaborations. Authenticity isn’t just a word people are throwing around. “Thank you so much for reaching out to me. Brand pitching! XO, Elizabeth T. Don’t add entire paragraphs about your blog or a three-page collaboration idea that they have to download as a Word document. If the product is off-brand, I’d say no, though. I highly recommend thinking about your opportunity cost in this case. Truth is, it’s much harder to say no gracefully. 'm sure every blogger and their Nan saw the drama that kicked off in the blogging community last week, when a brand outed a youtuber for reaching out to them for a collaboration. For some brands, you just won’t be the right fit … and accepted the offer. For more information and insights into how companies are staying on the cutting edge, check out Trend Hunter's Branding Trend Report . The concept of Brand Collaboration can be defined as the strategic alliance between two or more brands for curating a unique and specific product or service with an intention to carve a niche and attain a competitive advantage at the marketplace. When is it okay to say NO to a brand collaboration?! The Your audience isn’t interested in what the brand offers (you can poll them before agreeing to the collab to find out). When I posted about it, I sent her the post link. You reaching out to the brand. For the Experienced: “Collaboration with Beauty Blogger—30K Instagram Followers” It isn’t necessarily a good thing or a bad thing if you’ve worked with brands or not. 7 Tips for New Bloggers & Influencers in 2020, 5 Lessons I’ve Learned from my Top Brand Collaborations of 2019, How to Respond to a Brand when they “don’t have budget” for an influencer campaign. Emma’s Edition isn’t focused on any type of fishing, camping, or hiking. Send an email, ask to collab, get a response and boom, you’re in. Grab my list of the Top 12 Most Profitable Niches below. also work full time. Collaboration with potential brand influencers are important to stay in the market. When you take on a brand collaboration, you not only have an obligation to yourself/your blogging schedule, you also have an obligation to that brand. Either way, go into brand collaborations with an open mind. When your business collaborates with another brand, it's one effective way of marketing. It's okay to say no to a brand collaboration - Emma's Edition A good brand collaboration will not comment cheaply on your post, either: they will DM you or email you. The collaboration is just that: a collaboration between two people or entities that are benefiting from each other’s efforts. Now I already had this post planned and scheduled, however I thought about not publishing it but I thought it was perfect timing what with e Initially, I was afraid to say no the brands. You feel that your audience will like & benefit from the brand. However, the process of the collaboration is a challenging part. Rather, keep your email to a few sentences. The brand isn’t willing to negotiate on fair payment for you. Unfortunately, BRAND OR PRODUCT doesn’t align with the content and editorial needs of my brand. While subtle, this sort of link has incredible filtering power. At the end of 2019, I had a large brand campaign pop up. Brand collaboration can be hugely advantageous for brands, so long as the project serves the needs of both companies involved and comes across as a natural combination. The only way to communicate the brilliant idea is through email. But after saying no and turning down gifted campaigns, other brand campaigns emerged that I was way more excited about. You’re excited to work with the brand beyond just receiving a paycheck or free product. If you’ve got a full plate (it happens, don’t be too hard on yourself) and are struggling to find the time to fulfill your part of the bargain, say no. You don’t want to make a product or service fit into your life just because a brand offers you a blog/Instagram collaboration. You don’t have too many brand collaborations on your plate at the same time (This is important & another reason to be selective with campaigns. Let them know so they can better understand your why. I'm a Seattle Lifestyle Blogger focused on bringing you fashion, career, and life advice. Your email address will not be published. When to Say Yes or No to a Brand Collaboration. You’re going to have to factor the time spent taking photos for the campaign, creating the Instagram stories, writing the captions, and you have to pass up opportunities to work with other brands. From brand-to-influencer collaborations, employee collaboration or collaborative playlists on Spotify, there are many contexts to use the word - but ‘collaboration marketing’ is … The brand fits your lifestyle (example: a wedding band company reached out to me to collab & I am far from being marries or engaged, so it did not make sense to work with them). If you can’t see the brand’s products or services in your life, you can say no to working with the brand. We all know that emotionally, people don’t respond well to “no.” As customers we hate it, so why would you straight up say “no” to a customer request? 1. But I learned after 6 months that I was getting burnt out and working with brands was starting to feel like a chore. Try this format: An introduction of yourself and your blog/blog topics (1-2 sentences). The brand is asking for an unrealistic turnaround time. But there are times when you have to determine that the brand collaboration isn’t worth it – even if it’s a paid brand collaboration. XXX brand offers you $100 for 4 Instagram posts, 4 IG stories, a swipe up link in your bio and you can’t work with competitive brands for a month. Why I Love These & How I Reply to a Brand Collaboration. This is the moment you've been waiting for and why you've spent countless hours creating quality content. You’re doing the collab just to do a collab (this may come up for you new bloggers – you get excited about getting your first collab offer, but don’t do it just to do it, do it because it makes sense for your brand). you should say no. time spent creating content for the campaign or the number of assets released no to a brand collaboration, this blog post is for you. Suffice to say, Round has some sound advice for franchisors who might be eyeing up a brand collaboration or two. Cool by association: Louis Vuitton x Supreme. I'd love to connect, so please reach out to me via social media @alexamorelli or via email alexabmorelli@gmail.com, This error message is only visible to WordPress admins. Decide on the details of your collaboration and collaborate. You’re only doing the collab to make money. If the Honestly, it’s a lot more daunting than it sounds! weekends and give my photographers at least a week to edit photos because they (Is it a meat brand and you don’t eat meat? Even the most successful companies have benefited from participating in a joint project or venture with another complementary brand, and consumers are increasingly more receptive to the collaborative approach. These conversations drag on for longer than they have to and… Read More »3 Ways to Politely Reject Customer Requests “As well as doing your due diligence on a proposed partner, you should also pick the market segment that is most aligned with the … Here, we will be focusing on some of the key parameters that shouldn’t be missed out in a collaboration email. Put another way, brand collaborations provide a simple heuristic link to an overwhelmed consumer: I have an affinity for X, so Y must be worth checking out too. I share everything fashion and healthy lifestyle related, plus some blogging tips for my fellow blogger babes out there. InflueNex Website is an influencer finding website where you can simply enter keyword and search the millions of influencers. Required fields are marked *. If you’re on the fence about whether or not you should say Keep It Real. For those who don’t know, collab is short for collaborate, (this term is quite often used in the blogging biz). Arguably one of the best parts about being a influencer is getting the opportunity to work with brands. Another way to say Collaboration? social media, blog posts, and other social media posts. According to Crezeo … a brand has the rights to your content in perpetuity, that basically means they own it from the contract date until the end of time. A collaboration seems like no big deal right? As much as you have the right to say NO, you should absolutely consider all possibilities because you never know where it could lead. Brand collaborations and sponsored posts are a huge part of a blogger’s workload. Before influencers and bloggers really became a “thing,” the only way to work with your favorite brand was to get a job there or or start a career in marketing. This brand campaign But don't hesitate. You never post about anything related to the brand & what they offer. Just because a brand offers some budget towards a brand The brand doesn’t align with your personal brand & niche. They have no requirements, they just want you to try their product, love it, and share it in an organic way. I recommend asking the brand what their timeline is for their campaign when you first start corresponding with the brand over email. As a creator, blogger, entrepreneur, artist, etc., you have a say when you collaborate with brands. There is no opening for convergence because people don't know where to converge. But I turned the campaign because the brand and I did not see eye to eye with the budget and number of deliverables they were asking for within that budget. For example, if a brand ever reached out to me about fly fishing, I would probably turn it down. Matti from TravelFeels gives us a few tips and requirements to make it possible and start receiving brand collaboration offers. There are hundreds (if not thousands) of brands out there putting side a piece of their marketing budgets to influencer marketing. brand was asking for an extensive amount of deliverables that included an Yes, it definitely feels a bit scary to say no at first, but I’ve been trying this out in the recent months, and I’ve found that it’s been helping me stay more focused on brands and collaborations that I connect with and enjoy more! There are times when brand collaborations are worth it – even gifted brand collaborations. You don’t want to overwhelm yourself or post multiple campaigns in a row on your feed.). )” No Time In Editorial Calendar Why you love the brand or their products (1-2 sentences). Don’t be shy to ask for what truly makes you feel valued and realistically reflects the work and positives you’re bringing to the table for the brand. We will be giving you the best writing tips. A product for cats and you’re allergic? InflueNex InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides you powerful tool that helps you to quickly write best Email. 8 Ways to Repurpose Your Content on Your …, 8 Self-Portrait Posing Ideas for Self-Timer Photo Shoots. Because I work full time, I batch all my photo shoots on the BLOG | YOUTUBE | INSTAGRAM, Your email address will not be published. In fact, co-branding and collaboration are no longer optional for a brand’s success: they’re a strategic imperative. 2. decided to collaborate with that “hot-new-swimwear-brand” that all … Don’t be afraid to start a conversation. Bloggers perceive and speak about a brand in creative ways the brand’s marketing team might not consider, and that can serve as a powerful way to reach new audiences. If you’re balancing your blog and Instagram with a full time job like me, supporting a timeline that’s less than 7 days is basically impossible. in-person event, images to be released to the brand for their website and The brand is offering a fair amount of turnaround time for you to create the content OR is paying you extra for a quick turnaround time. That can go for anything in life really.