If you continue browsing the site, you agree to the use of cookies on this website. 3. Advertising Planning Process. The 5-Step Process of How to Use SlideShare for Marketing As the Internet marketing industry grows, you have countless ways to market your business online. Marketing processes are also used to control processes that are measurable with regards to marketing objectives. ADVERTISEMENTS: After reading this article you will learn about the creative process in advertising. the steps or stages taken in planning an advertising campaign; the steps include identifying the target market, establishing the advertising objectives, developing the advertising budget, developing the advertising strategies, selecting the appropriate media, and evaluating the advertising effectiveness. It is a string of actions and their reactions performed by the companies and the customers in order to satisfy the customers. The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited to the core 4Ps of Product, Price, Place and Promotion. In […] The Marketing Research is the systematic collection, analysis and interpretation of data pertaining to the marketing conditions.The basic reason for carrying out the marketing research is to find out the change in the consumer behavior due to the change in the elements of the marketing mix (product, price, place, promotion). Another simple definition of "marketing" is "managing profitable customer relationships". Slideshow search results for marketing process Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Recently marketing has developed a new view that multiple processes are to be integrated into creating an overall process of marketing. And even if you make it a priority to keep up with new channels and trends, it often requires some serious research to determine which one of them is worth your time and budget. Media planning in advertising is the making of decisions to deliver a message to the target audience. Productive originality and imagination are useful in all areas, even those that relate to such typically managerial tasks as the planning and organisation of advertising departments, and the establishment of controls. A process that involves the customer’s satisfaction towards their requirements created in terms of value is called the marketing process. That's why nearly every presentation that hits a marketing goal includes one or more of the factors listed above. For the development of advertising and to get best results one need to follow the advertising process step by step. Creativity in advertising does not exist in a vacuum. Media planning and selection deals with media identification, identification of factors governing media and vehicle choices, laying down criteria for media selection and evaluation of each media against another, developing media-mix, resources … Most of the views are understandable but … Submitted by : Muhammad Arsalan Qureshi 2. A great SlideShare presentation is also an effective SlideShare presentation. It is one of the top 3 classic marketing models according to a poll on Smart Insights. The Marketing Process 1. The Process Now that you understand what media planning is, it is time to review the process. For example, Internet marketing can be integrated with Telemarketing. Marketing Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Marketing process includes ways in which value can be created for the customers to satisfy their requirements. It is an endless series of actions and reactions between the customers and the companies making attempt to create value for and satisfy the needs of customers. Media planning and selection are of top significance once the advertising goals and the organisation have been set.