This format is named after the Russian traditional stacking dolls. While MP4 has clear strengths, so does MKV. When uploading video to YouTube, MP4 is a suitable format. For example, MP4 cannot encapsulate closed caption format like ASS as MKV does. 7-Zip vs. WinRAR: “Best” depends on your priorities. Should your choice be MP4 or MKV, or should you use both? In numerous articles and online forums, two file formats for video frequently are featured in head-to-head comparisons: MP4 (sometimes called "MPEG-4") is a video format developed by Moving Picture Experts Group that … That's also why the videos optimized for mobile devices basically choose MP4 for encapsulation. AVI VS MP4: File Type and Developer. Like MP4, Matroska can hold video, audio, and other content types. Is MKV better than MP4, or the other way around? It's an open format with no licensing requirements, so it's better supported in free software. This format is universal. It is a special important feature to switch video to subtitle with different languages. The software you have for creating videos may dictate the format you initially create. It can use the H.264 video compression codec, which allows for good compression while retaining the high quality of the source video. You can play MP4 video on different kinds of portable players like Apple iPad/iPhone/Android phone without limitation. Tips: AVC is an acronym for Advanced Video Coding. Since both MP4 and MKV support the H.264 video codec, they’re both equally good. Check out the video below if you want to know more about the program. //