landing page copy examples

The home page kicks off a video that steps through Lucciano’s process for several of their gelatos and ice pops. Start a free trial (no credit card required). to ensure your copy is 100% original and error-free. You might have a more detailed description that lets business owners know why it’s vital to have the right template for such emails. It’s much easier to get them to a blog post, especially when that blog post offers exceptional content. For their landing page, Airbnb tries to hook the clients by offering an estimated weekly average earnings projection based on their location. It should address their UNIQUE pain points and offer a helpful solution. Since buyers keep the machine lubed up, your landing page is one of those digital marketing tools that should get a lot of love. Effective landing page copy mirrors customer comprehension, which is layered and includes: how well a customer understands the challenge the company addresses (e.g. For instance, say you were building a landing page focused on order confirmation emails. Fundera is a service which provides the possibility to obtain funding for your startup. That’s why I love Groove’s homepage. This book and practice will help readers positively impact every area of their physical and mental health through mindfulness, from productivity and focus, to stress and anxiety relief, sleep, weight-loss, personal relationships...and the ... Quip - Post-Click Landing Page Example. Put yourself in the customer's shoes. It's a perfect example of how being minimalist and concise is the best policy when creating a webinar landing page. to help you get these right and make your landing page more effective. This would prevent people from leaving before they opt-in. GDPR), and tools that help (e.g. It seemed like there was a new webinar pitched in their sidebar every week or so. And the click- through trigger underneath reads “No thanks, I don’t want a clean butt.” Shame. We showed you how Michael Hyatt uses popups earlier, but I wanted to show you one of his landing pages too. It all comes down to being able to perfect your unique selling proposition (USP). The navbar is big and unique. (about 2 to 4 sentences), and the copy should: Answer their biggest questions so you can get them excited about your offer. Why investing the time into nailing your own landing pages could be one of the . Many landing page examples, especially opt-in pages, use popups to influence visitors into becoming subscribers. John McIntyre has created a great long-form sales page for his Mastermind group. The hamburger menu opens a full-page navbar where more videos play. A personal journey that inadvertently became an alternative self-help guide to doing what you love and living as your true self - whoever that might turn out to be, 100 days of solitude is inspiring hundreds of people to seek out and claim ... To illustrate this point, I'd like to show you a very simple example from a case study where I generated a lift of 9.02% in click through rate by . They offer lessons to help you learn how to speak naturally so you can make a good impression in any language. What makes for great landing page copy? Next, the page goes through a whole host of benefits. If you’d like to receive more in-depth articles, videos, and Infographics in your inbox, please sign up below. It’s meant to give your landing page visitors any additional information they may require before making the decision to take the action required on your landing page. If the customer brings up an objection first, anything you say will be unconvincing. Adding social proof increases your conversions. There are always reasons “why not.”, Tools to Grow Your Website’s Traffic (and, yes, they work on any website). The treatment in the A looks like a science lab beaker… and that’s when it hits me; the Eiger Extreme is about cold-gear technology. If they like it, they'll stick around, engage with your store, and hopefully make a purchase. But there are certain elements you check off every time. What would make them choose one over the other? The copy you write for each house should be honest. So far, they reached a funding value of more than $150,000,000 and helped more than 3000 businesses to obtain funding. Typically, you direct people to your landing pages from search ads, display ads, social media ads, or email marketing campaigns. How does this page load so quickly? He knows what he’s doing. But crafting copy for a landing page is an art that goes beyond writing magnetic headlines and copy that sells. Lyft. Write down anything that comes to mind, and then order the problems based on the impact they have, This is essentially a practice in what’s called, And remember, in as much as your page needs a singular objective, it also needs to focus on a, If someone was searching for a reliable web host, they might come across a, It all comes down to being able to perfect your, that focuses on how your customers’ lives will be improved by using. As such, when creating your landing page copy, your customer must be positioned as the hero. A single place that automation all marketing tasks will accomplish without hiring a tech team. You need to ensure that your headline conveys the value of your offer. Those screenshots don’t do the video justice. Your value proposition should accomplish the following things: Evernote has a wide range of products and apps that make modern life manageable. This is typically referred to as a “content upgrade” and it’s a standard in content marketing and lead capture. So when I say this landing page is the best landing page I’ve ever seen, I’m a bit biased. For tips on how to create landing page copy, head over to our 101 Landing Page Optimisation Tips article. That is what sets them apart from the competition. I wanted to point out Tony Robbins page as a great example of effective progression (down the page). will tell you, your headline is important as it’s one of the first things your audience sees when they get to your landing page. In short, your landing page copy is a performance and you're the showman. The landing page copy is also on-point, using specific language like "simple," "affordable," and "enjoyable" to excite potential customers about the purchase. Did you know that we can make paper out of 100% sustainably recycled stone that doesn’t need trees, water, bleach, acids, or toxic chemicals? They help you take your idea and build a massive content around it so that you can deliver it to your public for a great performance. They have a simple value proposition that speaks to all bloggers’ needs: As you can see, the value propositions above describe what the company will do for you, So, in addition to positioning your product or service as the ideal solution, you also need to. The intro consists of the company’s name and description and then offers a call to action that consists of scheduling a preview. The landing page is simple and clearly shows what is the service they provide and displays also how they provide it, by showcasing a report example. You also need to have a HIGH-CONVERTING landing, landing pages, such as using a website landing page builder like, Also, remember to use the right tools like this. Whether you’re a B2B sales manager, B2B sales rep, or a digital marketer, if you have ever attempted to write a landing page copy that converts, then you already know what a daunting task that can be. It could even be that you want to encourage product sales and make money from your landing page traffic. Enter full page brilliant pop up and chat bot: See that CTA? It's something you do to turn browsers into buyers. News flash! This book is about what it takes to be a writer in the 21st Century. You will learn the importance of passion and discipline and how to show up every day to do the work. Live demo / Download. When you hover your mouse on the navbar, the Simply Chocolate story plays in the background—and it’s a feel-good story about sustainability. You need to know the basic requirements before you can go above and beyond, after all. Lyft also includes insurance protection to reassure potential drivers that they’ll be covered. After reading this post, what kind of landing page will you create? Your audience should never have to second-guess what you’re offering. "Learn How To Develop A Landing Page System That Will Substantially Improve Your Conversion Rate And Increase Your Profitability! Clear is known for his study of habits and the science behind developing the right ones to propel you toward success. In fact, more than half of you reading this have a cup of coffee on your desk right now. They really. Fewer options convert better. Found inside – Page 1The success of that offer is obvious in retrospect. But how do you design The Irresistible Offer for your own business in your own industry? This book shows you how. Apple lists the specifications and performance details as well as that discouraging price tag. Bankjoy is a website that offers a wide range of mobile banking services to its clients. It doesn’t use a special design of any sort. Packed with everything you need to know to raise and care for your dog, this book will help you communicate and bond with one another in a way that makes training easier, more rewarding, and--most of all--fun! Pick many so you have an arsenal to test. He follows it up with a testimonial that establishes him as the type of guy you’d like to chill with and hire to build your business at the same time. Webinars nurture prospects through every stage of the buyer's journey — and they're incredibly efficient at doing so. Their value proposition is simple: Their tools let you easily find and collect everything that matters. Simply fill in your own information to complete the prompts: Pro Tip: Keep your headline short and concise. They use targeted landing pages to promote and book specific items, like this one for a custom surfboard they created in collaboration with OneWave and MF Softboards. I don’t get the high-contrast globe thing with the scattered balls. They even provide a visual of the exact product you’ll receive in the mail. The only way to really know which copy works best is to test it. 1. It’s all there. You also need to have a HIGH-CONVERTING landing page design for your page to be successful. 2. To quickly install your own pop-ups at no charge, use SumoMe’s Listbuilder plugin. But unlike most “gurus,” a large part of his success comes from his personality and sense of humor. If you are having trouble coming up with headlines, here are a few headline formulas to get you started. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates Explains how to analyze data, prioritize experiment opportunities, and choose the ... Capture email subscribers first and then convert those subscribers to customers with email marketing. data privacy), what's at stake (e.g. Basic requirements for all event landing pages. Promises. Do you see that? Just like your headline, your description should be short and to the point. Here’s an example of an effective CTA button copy from a popular brand that sells sexy outfits: As you can see, the brand does a good job of using a strong and compelling call to action to get their audience to consider sending lingerie on Valentine’s day, instead of the traditional gift of flowers. Our first example is a landing page created for a Facebook contest. Burkhard Berger is the founder of awesomex™. Write honest copy. that allows bloggers to build links, drive more traffic, and increase their rankings. Why? Luckily, you don't have to be a master wordsmith to write a copy that speaks to your audience. Next-gen electronic bikes get a futuristic homepage treatment at VanMoof. From the headline to the call-to-action (CTA), every aspect of landing page copywriting is fundamental to helping you to achieve your goal of getting leads and sales.. Headline. My only choices are to click the unwrapping arrow to see my chocolate bar unwrap, scroll down to see the other chocolate bar options, or click the YOUR BOX link in the top right to see what’s in my box (my cart). From the start, they emphasize the audience that has already made a decision to apply, without ignoring those who simply want more information about how Lyft works for drivers. Scroll down slightly and the benefit is refined further along with a boatload of social proof: Since 2011, our 89,432 creators have earned over $461,871,955. You can even use the example above (or any other description, as a matter of fact) as a template to create your own landing page description by inserting your information, as follows: “Prepare for your next [pain point 1] using this [offer] that will help bring you [desired outcome] and reduce your [pain point 2].”, You may also want to read: How To Build The Perfect Website Landing Page. And with a compelling offer like this, Jon is getting around a 50% conversion rate. The copy is short enough that everyone will read it, but it also leaves out enough to make you want to learn more. "Fear no mirror" is a good value proposition that makes people think about the benefit of the weight loss procedure. Copyright WebDesignDev.com. In order to see the chocolate bar, I have to scroll down (where the menu slides up and away). Other than the green dinosaur and the dark brown coffee, the only other color accompanying the predominantly black-and-white design is a bright blue -- the same blue from their main logo. Referrals establish major trust. Benchmark is a powerful email marketing platform and has a more unique, modern and interactive design. Found insideFrom Douglas Adams, the legendary author of one of the most beloved science fiction novels of all time, The Hitchhiker's Guide to the Galaxy, comes a wildly inventive novel—in trade paperback for the first time—of ghosts, time travel, ... Your first step is to answer this question in detail. There are two pieces that go into writing a great piece of sales copy, whether it's a landing page, a sales page, an email, or a blog post: There's the structure , or what information goes where — headline here, features and benefits here, opt-in field here. “Shop directly from people around the world. There is zero chance to miss the popup, since it appears right in their line of sight. You can enter how many hours you want to drive and your city, and it estimates how much you can make a week. One of these examples (or two… or several) will spark your next brilliant landing page idea—you’re most welcome in advance. The following two tabs change content below. And remember to always use a tool like Copyleaks to ensure your copy is 100% original and error-free. Moving down the page, Gumroad shows us a metric that inspires. Landing page(s) integrated into site architecture and style Below, you can find a list . Landing page copy is meant to be compelling and unique, and these nine tips will help you learn how to write content for a landing page. Basically, you get a GIF image on the homepage that you can interact with and check each section and feature and have a detailed review of each category. Read Landing Pages 101 And Get Started Today. 4. Buzzsumo helps users to analyze what content performs best regardless of the topic and the competitors, and find the key influencers to promote content. 3. Sign my A** up. Popups bring readers to an immediate point of action. I’m staring at the slight rotation of the skyscraper-lined earth in the upper left—is that a bomb tucked in beside those buildings?—and that draws my attention away from the value proposition in the middle of the hero section. And so, here comes Mark Manson. By offering an “Everything We’ll Ever Make” package to existing customers, StudioPress capitalizes on this concept at every turn. The animation continues when you click the down arrow on the package until the bar is completely out of the wrapper (and in my cart). Second, for a personal brand like this, using the first-person perspective helps emphasize the relationship between the business and . . It’s hard not to enjoy the dry sarcastic humor as you watch. Landing Page Copy Step 1: Identify Your Audience. Optimize Conversions from Your Website Landing Page, How To Increase Landing Page Conversions (13 Pro Tips), How To Build The Perfect Website Landing Page, https://www.123rf.com/profile_vectorideas, 5 Crucial Types Of Blog Posts That Every Blog Needs, 10 Artificial Intelligence Tools That Are Integral to the B2B Sales World, Why Voice Search is Making Q&A Pages More Relevant Than Ever (Updated), 4 Reasons Small Business Should Consider Mass Email. Flynn aims at becoming the only tool web developers require to develop, extend, and maintain running software. Coinbase is a digital currency exchange which offers broker exchanges services for Bitcoin, Bitcoin Cash, Ethereum, and Litecoin. However, the rest of your landing page copy becomes increasingly important as users scroll further down the page. The key here is that, to continue, you have to subscribe. 13 Great Examples of Landing Page Design 1. You might create a landing page with an offer for a FREE demonstration so prospects can experience the potential of the tool. And remember, these tips apply even on your landing page pop-ups. Sales expert advice is clear about the fact that while your CTA button text may be the smallest amount of copy on the landing page, it should be unmistakable. For several years, CXL has generated insane amounts of great marketing content. You can follow him on his journey from 0 to 100,000 monthly visitors on www.awesomex.com. He has, It starts with an autoplay video of John explaining the product. Showing is far more effective than telling, and Unbounce has been doing this long enough to understand exactly what converts. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. The words put the focus on the client, and that’s the most important thing your copy can do. This page. This is an easy model to copy—but you’ll have to focus on producing high-quality webinars. You'd expect the copy to . Without further ado, let’s get right to it! The Habits Academy was founded by James clear. Noah’s company, SumoMe, makes it possible to replicate this exact look via Welcome Mat. There you have it. If you can create a great video to kick off your landing page, you’re already halfway there. It is so beautifully produced, I watched it three times. Sales Copywriting: 10 Steps To Write A Landing Page That Converts. You understand exactly what the service offers without needing to visit another page. “Using exit-intent popups on only single posts and not site wide on every page they saw an increase of sign-ups by 600%.”. When going through the rest of the steps, use the points above to make sure you incorporate each of the characteristics into every step. We’ll tell you why they’re successful and give you the tools and resources to copy their winning parts. But, because this site is so amazing, I surf around and learn all about it (and buy a notebook and some woodless pencils). First, for a digital marketing agency, the. Discover items you can’t find anywhere else.”. If you look at a typical landing page, you'll see it's mostly made up of text. 5. So much free content that builds CXL’s authority. Here's an example of a simple, yet effective, CTA: Pinterest. But the internet is chock full of conflicting advice when it comes to landing pages. If so, which ones, and which changes do you plan on making? If people don't like the design of the landing page, they might not even like the house because they can't see past the poor web design. He turns each one into a subtle lead capture page by pitching strategically placed downloads and offers throughout the page. The entire goal of your landing page copy is to get your audience to take some sort of action. The subheader. See, you need to know what stage of sophistication (a Eugene Schwartz concept) your market is in before choosing the correct landing page template. It's of paramount importance that you take the time to get it right. Hope these landing page examples inspire you to build a visually appealing and conversion-oriented landing page for your website! Landing Pages Examples: Click Funnels. Complicated texts scare readers away, so it's better to avoid different clichés and buzzwords. The principle is simple, they just analyze the users through a sophisticated algorithm that can verify any fraud regarding your customers. Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. This book offers a survival strategy and ways to deal with them all. Large Print edition. His networks of blogs command millions of readers, hundreds of thousands of subscribers, and millions in sales. That's why Great Landing Page Copy showcases & celebrates websites that do the opposite. That’s the pitch, and they have the landing page to back it up. In today’s saturated online world, it’s more crucial than ever for brands to stand out from competitors. Scrolling down showcases all the other chocolate bars you can choose from and they all have the same unwrapping effect—which I love. I might trust the advice he’s going to send me. Freshbooks uses a custom landing page generator to personalize the landing page based on who is referring them. You also need to have a well-defined value proposition that focuses on how your customers’ lives will be improved by using your product. The landing page for a book should focus on just that: the book. I like this guy right away. GIVEAWAY: 10 People Will Win a Bundle of 40 Landing Page Templates! Bundling is a powerful way to increase sales. If you think your audience will respond to an in-your-face approach, popups are a great way to increase conversions on an opt-in page. And this is why ConvertKit has been gaining so much traction. The text has been developed to meet the scope and sequence of most university physics courses and provides a foundation for a career in mathematics, science, or engineering. You want to craft a captivating headline that IMMEDIATELY captures the attention of your audience and compels them to continue reading about your offer. We’ll also keep you abreast of our upcoming soup-to-nuts blogging class. He gives visitors an option to subscribe immediately, For those who aren’t ready to immediately begin reading, this landing page, They simplify conversions with two features: Get the highest-converting campaigns possible with Unbounce, Unbounce immediately follows up its value proposition with. What is the purpose of your landing page? What is holding them back from improving their lives? Make sure it’s enticing enough to make your audience want to take the next step. Creating a high-converting landing page is a CRO (conversion rate optimization) staple. Regardless of whether you make use of data points in your landing page . Buffer is one of many companies to use this optimized squeeze page for their giveaway. Landing page examples, part one: homepages, Landing page examples part 2: lead magnets, guides, eBooks, and more, Landing page examples part 3: lead capture, Landing page examples part 4: product sales, increase signups in nearly every case study. I’m also advised I can get free shipping if I buy another product. But the thing I love most about this page is the very limited choice (discover, book a test ride, or scroll). BlockScore offers business verification services in real time so that you can check your customers. Depending on the action you want your audience to take, you might choose CTA button text such as: Whatever you choose, make sure the wording is aligned with the rest of the landing page copy, as well as your brand voice. So make sure that both copy and design support each other and the goal of your landing page. Pro Tip: Creating a landing page copy is just the first step. Scroll just below the fold and you see a full-width screenshot of their software so you know exactly what it will look like and what it can do. Because for every one good article, there are at least 19 watered down and recycled versions of articles that were interesting a long time ago but have since been beaten into a squishy, over-generalized pulp. If your headline is vague, or if it feels like it isn’t a fit for your audience, they may not believe the offer is right for them and click away from your landing page. On top of creating one of the greatest Super Bowl commercials of all time, Dollar Shave Club’s landing page combines fantastic design with humorous copy. It is created to run anything that can run on Linux, has built-in database appliances, manages TCP traffic, HTTP and HTTPS. Whatever your goal, your landing page copy needs to. Terrible landing page design example #2 Square. The presentation of the landing page has a huge impact on the copy and to which extent it will be read. You can write your headline as a simple statement or as a question. Most of our examples focus on a single product, which is the most effective way to use a landing page. That’s such a loaded question. The landing page has a neat design and is centered on big headlines and showcasing popular clients. Then he presents an invitation to read the blog. You can use customer behavior analysis tools to help you get these right and make your landing page more effective. It’s important for a business to clearly communicate what they do and why their potential customer should care. Firstly, there's that smiling man on the laptop's screen. In stark contrast to Gumroad’s ugly brilliance, we have SquareSpace, a web design agency marketing itself as your choice for standing head and shoulders above the crowd. The first step to creating landing page copy is to identify who you are targeting. Different from Poe’s terror or horror-laden tales, the story nonetheless abounds in strange occurrences and horrific depictions. It has been made into several movie and TV adaptations, as well as radio programmes. Do your best to determine ONE CORE PROBLEM for your landing page copy. underscores the purpose of this product: to save the environment. For examples, you can make use of real estate landing page WordPress themes instead of starting from scratch. This means you have to map out a linear narrative journey. And this isn’t an accident. This book requires no such moral delineation. This book's headline, Definitive Guide, is the only possible way to describe what you will find in the subsequent chapters. Craft an understandable copy, and a potential customer will take the next action on your website. They offer lessons to help you learn how to. In my opinion, Noah Kagan has one of the most iconic squeeze pages on the web. Featured image: Copyright: ‘https://www.123rf.com/profile_vectorideas‘ / 123RF Stock Photo. Just last week 8,870 creators from 127 different countries got paid $2,844,134. 5. If there’s one company that should have the best landing page examples ever, it’s Unbounce. Their free plan allows 2000 emails within an email list, and that’s without any restrictions. Scroll over the options, from history to news, and every hover pulls up a scrolling extravaganza that keeps me rapt. Their business is software that builds landing pages, after all. Their landing page offers you the possibility to check how you can benefit from their services by just checking a certain debt amount. Simplicity is king. They are the digital storefront of your online activity, and they serve as helpers for advertising and merchandising. 5 Examples of Landing Pages That Convert Users . Found insideThe 30 best landing page examples: A list of 30 landing pages from Crazy Egg ... Ten examples of sales pages with unique layouts, designs, and copy to get ... The author helps readers train their brains to think more creatively and positively--especially in the face of setbacks.acks. Step 2: The person completes the form and provides their contact details (name + email address). Landing Page. The landing page isn’t inundated with graphics and information. All you need is the right formula to help you get started creating great copy for your landing . Pay Grocery Store Prices.”, This is followed up with a visual “How It Works” and a prominent “Satisfaction Guarantee.”. Legendary header examples. Yeesh. I add one of the notebooks to my cart where I’m told I’m buying something that is waterproof and more durable than paper, not to mention smoother and brighter. The only thing we'd change on this page would be to remove the navigation.
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